It’s a bird! It’s a plane! No, it’s a spoiler heavy trailer that gives away every major plot point for Batman v Superman: Dawn of Justice.
On last night’s episode of Jimmy Kimmel Live, Ben Affleck stopped by to premiere the newest trailer for Batman v Superman: Dawn of Justice. The only problem? The trailer spoiled the whole movie. If you’re brave enough, you can watch the full trailer below.
Watch the newest trailer for Batman v Superman: Dawn of Justice here:
If the trailer had cut after we got introduced to Jesse Eisenberg‘s Lex Luthor, it would have been perfect. The first part of the trailer showcases the opposing ideologies of Bruce Wayne and Clark Kent and clearly sets up the conflict between Batman and Superman.
(Spoilers!) Instead, the trailer gives away the whole fight between Batman and Superman, the film’s ultimate villain, and another member of the Justice League. There’s really not much left to know. I wonder how Batman and Superman will resolve their differences? The trailer covers that. I wonder what Lex Luthor is plotting? The trailer covers that. I wonder if any other members of the Justice League are going to appear in the movie? Oh yeah, the trailer covers that. (End of spoilers!)
By giving away so much of the movie, the trailer undercuts the premise of the film (which is “Batman fights Superman”) and makes that conflict seem almost secondary. All in all, it feels like a rushed attempt to compete with Captain America: Civil War.
So why did the trailer give away so much of the film? Well, there are studies that show that spoilers actually make an audience more likely to see a movie. “We prefer to be mysterious,” Dan Asma, co-owner of trailer company Buddha Jones, told Entertainment Weekly, “That’s what good marketing is. But what can we do when testing and focus grouping consistently say that numbers spike when you give away more of the story.” Basically, if you’re going to spend $20 to see a movie, you want to make sure it’s going to be worth it.
If you want to avoid spoilers, you can check out a spoiler free, re-edited version courtesy of Reddit user kevbot222.
Watch the spoiler-free trailer for Batman v Superman: Dawn of Justice here:
Batman v Superman: Dawn of Justice hits theaters March 25, 2016, but honestly we feel like we’ve already seen the movie.
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